Ivie Blog » Becky Pearce

Ivie Blog » Becky Pearce http://www.ivieinc.com/ivieblog Ivie Company Blog Thu, 09 Sep 2010 14:16:51 +0000 http://wordpress.org/?v=2.8 en hourly 1 5 Steps for Creating A Listening Campaign http://www.ivieinc.com/ivieblog/5-steps-for-creating-a-listening-campaign/ http://www.ivieinc.com/ivieblog/5-steps-for-creating-a-listening-campaign/#comments Mon, 06 Sep 2010 15:00:23 +0000 Becky Pearce http://www.ivieinc.com/ivieblog/?p=939 http://www.ivieinc.com/ivieblog/5-steps-for-creating-a-listening-campaign/feed/ 0 Twitter Q&A http://www.ivieinc.com/ivieblog/twitter-qa/ http://www.ivieinc.com/ivieblog/twitter-qa/#comments Fri, 13 Aug 2010 14:00:26 +0000 Becky Pearce http://www.ivieinc.com/ivieblog/?p=918 http://www.ivieinc.com/ivieblog/twitter-qa/feed/ 0 Where Do YOU Draw the Line? http://www.ivieinc.com/ivieblog/where-do-you-draw-the-line/ http://www.ivieinc.com/ivieblog/where-do-you-draw-the-line/#comments Thu, 17 Jun 2010 15:00:04 +0000 Becky Pearce http://www.ivieinc.com/ivieblog/?p=768 http://www.ivieinc.com/ivieblog/where-do-you-draw-the-line/feed/ 0 I Am A “Super Mayor” http://www.ivieinc.com/ivieblog/i-am-a-%e2%80%9csuper-mayor%e2%80%9d/ http://www.ivieinc.com/ivieblog/i-am-a-%e2%80%9csuper-mayor%e2%80%9d/#comments Fri, 04 Jun 2010 15:00:47 +0000 Becky Pearce http://www.ivieinc.com/ivieblog/?p=757 http://www.ivieinc.com/ivieblog/i-am-a-%e2%80%9csuper-mayor%e2%80%9d/feed/ 0 Swapping Circulars for Online Video http://www.ivieinc.com/ivieblog/swapping-circulars-for-online-video/ http://www.ivieinc.com/ivieblog/swapping-circulars-for-online-video/#comments Tue, 11 Aug 2009 15:51:13 +0000 Becky Pearce http://www.ivieinc.com/ivieblog/?p=155

I don’t think anyone would argue that the newspaper industry is caught in a downward spiral they will be hard-pressed to recover from. According to Nielsen, U.S. ad spending dropped 12% in the 1st quarter of 2009 with the largest drop being Local Sunday Supplements at 37.7%. We have our own theory on how this [...]]]> http://www.ivieinc.com/ivieblog/swapping-circulars-for-online-video/feed/ 0 1 Inspiring Video + 5 Chocolate Covered Grasshoppers = 1 Incredible Brand Building Campaign http://www.ivieinc.com/ivieblog/incredible-brand-building-campaign/ http://www.ivieinc.com/ivieblog/incredible-brand-building-campaign/#comments Mon, 20 Jul 2009 20:18:02 +0000 Becky Pearce http://www.ivieinc.com/ivieblog/?p=65

As I’ve engrossed myself further in the social media and web marketing world I am consistently surprised at how difficult it is to find great examples of how companies are combining social and traditional media. It has become a personal challenge for me to find these examples and then track down someone who is willing [...]]]> http://www.ivieinc.com/ivieblog/incredible-brand-building-campaign/feed/ 0 IVIE CARES: Teenage Volunteerism http://www.ivieinc.com/ivieblog/teenage-volunteerism/ http://www.ivieinc.com/ivieblog/teenage-volunteerism/#comments Sun, 05 Jul 2009 11:49:27 +0000 Becky Pearce http://www.ivieinc.com/ivieblog/?p=44

The current generation of teenagers is often criticized for seeking instant gratification. In the eyes of many, they obsess over digital technology, text messaging, and exude a sense of entitlement. Yet they are finding more time to volunteer than any generation before them. I recently read the post Make This A Summer to Remember from the [...]]]> http://www.ivieinc.com/ivieblog/teenage-volunteerism/feed/ 0 A New Perspective on Industry Conferences http://www.ivieinc.com/ivieblog/a-new-perspective-on-industry-conferences/ http://www.ivieinc.com/ivieblog/a-new-perspective-on-industry-conferences/#comments Mon, 22 Jun 2009 14:39:58 +0000 Becky Pearce http://ivieinc.com/ivieblog/?p=5

I am not a regular attendee of industry conferences. Generally, I find that they turn out to be a waste of company money and my time. There are a few reasons I feel this way: 1. They rarely provide actionable takeaways that I can apply to our business. 2. I’m not a “networker.” To be blunt, I [...]]]> http://www.ivieinc.com/ivieblog/a-new-perspective-on-industry-conferences/feed/ 0