<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ivie Blog &#187; Kim Cook</title>
	<atom:link href="http://www.ivieinc.com/ivieblog/author/kimcook/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ivieinc.com/ivieblog</link>
	<description>Ivie Company Blog</description>
	<lastBuildDate>Fri, 18 May 2012 14:00:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Whatever You Do, Don’t Make a Typo: How Perfection Signals Professionalism</title>
		<link>http://www.ivieinc.com/ivieblog/whatever-you-do-don%e2%80%99t-make-a-typo-how-perfection-signals-professionalism/</link>
		<comments>http://www.ivieinc.com/ivieblog/whatever-you-do-don%e2%80%99t-make-a-typo-how-perfection-signals-professionalism/#comments</comments>
		<pubDate>Fri, 18 May 2012 14:00:43 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Bible]]></category>
		<category><![CDATA[errors]]></category>
		<category><![CDATA[losses]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[proofing]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2856</guid>
		<description><![CDATA[The year was 1631. Two royal printers, Robert Barker and Martin Lucas, made one crucial mistake when reprinting the King James Bible: they forgot the word “not.” The outcome? The seventh commandment in Exodus read “Thou shalt commit adultery,” not only granting permission to cheat on a spouse but making it seem as if it [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/whatever-you-do-don%e2%80%99t-make-a-typo-how-perfection-signals-professionalism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dos and Don’ts of Community Involvement: When Your Company Should (and Shouldn’t) Get Involved</title>
		<link>http://www.ivieinc.com/ivieblog/the-dos-and-don%e2%80%99ts-of-community-involvement-when-your-company-should-and-shouldn%e2%80%99t-get-involved/</link>
		<comments>http://www.ivieinc.com/ivieblog/the-dos-and-don%e2%80%99ts-of-community-involvement-when-your-company-should-and-shouldn%e2%80%99t-get-involved/#comments</comments>
		<pubDate>Thu, 10 May 2012 16:00:14 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[event management]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[special events]]></category>
		<category><![CDATA[sponsorships]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2834</guid>
		<description><![CDATA[As an organization, community involvement can be a great thing. Not only can it let your company acquaint itself with the communities you serve, it can also bring more brand awareness to your customers, all while making a positive difference in the world. Depending on the size of your company, you may get a lot [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/the-dos-and-don%e2%80%99ts-of-community-involvement-when-your-company-should-and-shouldn%e2%80%99t-get-involved/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Brand Reinvention Can Make You Stand Out in the 21st Century</title>
		<link>http://www.ivieinc.com/ivieblog/how-brand-reinvention-can-make-you-stand-out-in-the-21st-century/</link>
		<comments>http://www.ivieinc.com/ivieblog/how-brand-reinvention-can-make-you-stand-out-in-the-21st-century/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:20:36 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ivie Insights]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[connecting]]></category>
		<category><![CDATA[invigoration]]></category>
		<category><![CDATA[nostalgia]]></category>
		<category><![CDATA[specialization]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2711</guid>
		<description><![CDATA[For a company to grow and succeed, the reinvention of a company’s brand is necessary to keep them on the forefront of consumers’ minds. From switching out a tagline or logo to creating a completely different brand identity through strategic advertising campaigns, reinventing a brand can make or break a company. In recent years, companies [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/how-brand-reinvention-can-make-you-stand-out-in-the-21st-century/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Remember When?” Gets Cool Again—Nostalgia Marketing Wins Consumers’ Attention</title>
		<link>http://www.ivieinc.com/ivieblog/%e2%80%9cremember-when%e2%80%9d-gets-cool-again%e2%80%94nostalgia-marketing-wins-consumers%e2%80%99-attention/</link>
		<comments>http://www.ivieinc.com/ivieblog/%e2%80%9cremember-when%e2%80%9d-gets-cool-again%e2%80%94nostalgia-marketing-wins-consumers%e2%80%99-attention/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:00:52 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nostalgia]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2638</guid>
		<description><![CDATA[There’s nothing quite like reliving one’s youth. As time marches on, it is in our nature to reminisce about the “glory days”—a simpler time when we were younger, the world wasn’t so dangerous, and life seemed to move at a slower pace. Nostalgia is also one of the easiest, and most natural, directions for advertisers [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/%e2%80%9cremember-when%e2%80%9d-gets-cool-again%e2%80%94nostalgia-marketing-wins-consumers%e2%80%99-attention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It Takes a Whole Village to Raise a Super Bowl</title>
		<link>http://www.ivieinc.com/ivieblog/it-takes-a-whole-village-to-raise-a-super-bowl/</link>
		<comments>http://www.ivieinc.com/ivieblog/it-takes-a-whole-village-to-raise-a-super-bowl/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:00:30 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Indianapolis]]></category>
		<category><![CDATA[Ivie Midwest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2615</guid>
		<description><![CDATA[With the Super Bowl Village (the name for the center of all Super Bowl festivities downtown) coming closer to a reality each day, it’s a great time to be working in the Ivie Midwest office. The stakes are high as the eyes of the world turn toward Indianapolis in early February, and Indy is prepping [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/it-takes-a-whole-village-to-raise-a-super-bowl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovation: Steve Jobs’ Apple products mirror how we think, creating long-lasting power</title>
		<link>http://www.ivieinc.com/ivieblog/innovation-steve-jobs-apple-products-mirror-how-we-think-creating-long-lasting-power/</link>
		<comments>http://www.ivieinc.com/ivieblog/innovation-steve-jobs-apple-products-mirror-how-we-think-creating-long-lasting-power/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:08:42 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MAC]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2591</guid>
		<description><![CDATA[With the death of Steve Jobs in October, the world lost one of the greatest visionaries of the 20th and 21st centuries. Under Jobs’ direction, Apple became a juggernaut in the digital age, truly changing how we operate and communicate on a daily basis. One of Jobs’ most unique creations, the iPod, has completely changed how we [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/innovation-steve-jobs-apple-products-mirror-how-we-think-creating-long-lasting-power/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interactivity Key to Digital Advertising/Marketing Success in 2012</title>
		<link>http://www.ivieinc.com/ivieblog/interactivity-key-to-digital-advertisingmarketing-success-in-2012/</link>
		<comments>http://www.ivieinc.com/ivieblog/interactivity-key-to-digital-advertisingmarketing-success-in-2012/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:06:59 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[digital ad]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2578</guid>
		<description><![CDATA[Remember those annoying spam ads circa 2000 with a moving target, a scope, and the promise of winning a prize? They were annoying, but they had the right idea. For the past several years, many in the advertising industry have wondered about the future of advertising due to the uniqueness of the Internet. A conundrum [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/interactivity-key-to-digital-advertisingmarketing-success-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Limits of Social Media</title>
		<link>http://www.ivieinc.com/ivieblog/the-limits-of-social-media/</link>
		<comments>http://www.ivieinc.com/ivieblog/the-limits-of-social-media/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 14:00:43 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Adam Scott]]></category>
		<category><![CDATA[enjoyment]]></category>
		<category><![CDATA[leisure]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2465</guid>
		<description><![CDATA[With the overwhelming emphasis on social media and “engaging the consumer” through Facebook, Twitter, and any other digital platform out there, there is a lot of pressure on a business to make sure that your customer is aware of your digital presence. Yet, emphasis on quality and customer service is unnecessarily getting thrown by the [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/the-limits-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

