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	<title>Ivie Blog &#187; Renee Rawlings</title>
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		<title>INNOVATE 2011: Digital Leading the Way</title>
		<link>http://www.ivieinc.com/ivieblog/innovate-2011-digital-leading-the-way/</link>
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		<pubDate>Tue, 19 Apr 2011 13:46:26 +0000</pubDate>
		<dc:creator>Renee Rawlings</dc:creator>
				<category><![CDATA[Ivie Insights]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NRF]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1471</guid>
		<description><![CDATA[The digital world is leading much of the marketing movement right now. The retail industry is changing quickly, and the tactics and technology of the past don’t guarantee success in the future. Gloria Ralston, our Senior V.P. of Retail Strategy, and I attended the INNOVATE 2011 conference, March 8-10 in San Francisco, which provided an [...]]]></description>
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