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	<title>Ivie Blog &#187; Wes Shaw</title>
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		<title>Where&#8217;s the Value?</title>
		<link>http://www.ivieinc.com/ivieblog/wheres-the-value/</link>
		<comments>http://www.ivieinc.com/ivieblog/wheres-the-value/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 14:00:17 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising dollars]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[year in review]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2493</guid>
		<description><![CDATA[While 2011 hasn’t officially ended, I think the picture has become fairly clear as to where the year will end up. The advertising year began with a bang which sprang a lot of optimism, but things slowed quickly during the latter part of 1st quarter (one big reason was the tsunami, which cut automotive spending). [...]]]></description>
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		<title>Where have all the DJs gone?</title>
		<link>http://www.ivieinc.com/ivieblog/where-have-all-the-djs-gone/</link>
		<comments>http://www.ivieinc.com/ivieblog/where-have-all-the-djs-gone/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 14:00:01 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[clear channel]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[syndication]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2391</guid>
		<description><![CDATA[Clear Channel laid off hundreds of on-air and off-air staff this past week. The layoffs come as Clear Channel is trying to cut their debt which is estimated at $20 billion. Of course they are not claiming debt as the reason why the layoffs occurred. A company spokesman told the New York Times “We’ve completely [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>The imMEDIAcy</title>
		<link>http://www.ivieinc.com/ivieblog/the-immediacy/</link>
		<comments>http://www.ivieinc.com/ivieblog/the-immediacy/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 14:00:23 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[immediacy]]></category>
		<category><![CDATA[nightmare]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2343</guid>
		<description><![CDATA[Stories fill newswires on a regular basis about someone making a bad decision (see latest example: unnamed PR executive) and paying for it due to social media. The unnamed PR executive replied to an email from a blogger, known as The Bloggess. In his email he uses a less-than-flattering word to describe her. He was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>One Giant Step&#8230;</title>
		<link>http://www.ivieinc.com/ivieblog/one-giant-step/</link>
		<comments>http://www.ivieinc.com/ivieblog/one-giant-step/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 14:00:48 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2257</guid>
		<description><![CDATA[30 years ago Music Television (aka MTV) landed on TVs across the US. It was the first channel of its kind, full of nothing but music videos and VJs. Now it has been completely transformed and is unrecognizable to those of us watching it in its early days. These days it feels like you are [...]]]></description>
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		<title>The Sky Isn&#8217;t Falling&#8230;</title>
		<link>http://www.ivieinc.com/ivieblog/the-sky-isnt-falling/</link>
		<comments>http://www.ivieinc.com/ivieblog/the-sky-isnt-falling/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 14:00:08 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[circulation]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2208</guid>
		<description><![CDATA[This isn’t news to anyone, but newspaper circulation is continuing its downward trend. There is no end in sight, and chances are greater than zero there will not be an end until newspapers are as extinct as dinosaurs. Their demise has not been as swift as everyone predicted though. The graph below shows it has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fall 2011: The Newbies</title>
		<link>http://www.ivieinc.com/ivieblog/fall-2011-the-newbies/</link>
		<comments>http://www.ivieinc.com/ivieblog/fall-2011-the-newbies/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 14:00:37 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[fall]]></category>
		<category><![CDATA[ratings]]></category>
		<category><![CDATA[shows]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2037</guid>
		<description><![CDATA[Here in the Dallas area the weather has been hotter than usual this summer, so I am hoping for two things this fall… cooler weather and great new shows. While I don’t have enough space within this blog to touch on all of the new network TV shows, I wanted to focus on three shows [...]]]></description>
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		<title>What&#8217;s in the Market for Me?</title>
		<link>http://www.ivieinc.com/ivieblog/whats-in-the-market-for-me/</link>
		<comments>http://www.ivieinc.com/ivieblog/whats-in-the-market-for-me/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 14:00:50 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1787</guid>
		<description><![CDATA[I recently made a trip to Florida to visit a market where my client will soon be grand opening a retail location. The trip consisted of a 2½ hour flight each way, a 2½ hour drive each way and nonstop meetings for two days. In saying that, I am really showing that it was not [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Whose Space Is It Anyway?</title>
		<link>http://www.ivieinc.com/ivieblog/whose-space-is-it-anyway-2/</link>
		<comments>http://www.ivieinc.com/ivieblog/whose-space-is-it-anyway-2/#comments</comments>
		<pubDate>Wed, 18 May 2011 14:00:15 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1691</guid>
		<description><![CDATA[Each month, I typically stumble across a topic that I think will make for a good blog. I then research it more in-depth, formulate my own opinion on the subject and set out writing my blog. This month I am going to wing to it. I figured now was as good a time as ever [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/whose-space-is-it-anyway-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2015: A Media Odyssey</title>
		<link>http://www.ivieinc.com/ivieblog/2015-a-media-odyssey/</link>
		<comments>http://www.ivieinc.com/ivieblog/2015-a-media-odyssey/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 14:00:19 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1426</guid>
		<description><![CDATA[eMarketer recently published their media spending projections through 2015. The numbers are not too surprising.]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/2015-a-media-odyssey/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Content for the People</title>
		<link>http://www.ivieinc.com/ivieblog/content-for-the-people/</link>
		<comments>http://www.ivieinc.com/ivieblog/content-for-the-people/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 14:00:31 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1289</guid>
		<description><![CDATA[How do magazine websites attract and maintain a large reader base?]]></description>
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		<slash:comments>0</slash:comments>
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