Archive for the ‘Ivie Insights’ Category

Social Media: My Journey – Part II: Building Bridges with LinkedIn

LinkedIn is so much about quality and not quantity. I have to admit that I don’t necessarily log in everyday, but LinkedIn has proven to be even more valuable to me than Facebook.

What is That Cashier Doing?

Mobile marketing is and has been a buzz in the industry for a while now, and it’s not going away. More and more people are buying Smartphones every day. And, with this, the potential within the mobile marketing sector is growing exponentially.

A Tech Writer, A Marketer, and A Social Media Guru Walk Into A Bar

Technical writers, marketers, and social media gurus have a lot they can learn from each other.

If This Floor Could Talk, Would You Listen?

In retail signage, all surfaces are fair game, but are they all effectively messaging?

Social Media: My Journey – Part I: Follow the Facebook Road

As I write my first blog post, I think it’s fitting to evaluate my journey in the world of social media, so I can more clearly understand where this road is going.

Don’t be a Late Adopter

Mobile has to be the first ever ad platform that can satisfy the consumer and the advertiser simultaneously. Advertisers should not be late adopters of this medium.

When Will Twitter Return My Calls?

Getting the most out of Twitter requires commitment and a bit of work. But it’s worth it!

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