Companies are more than ever intent on finding cost saving measures. This had led some companies to look to the east to provide basic services that are crucial in print production, including packaging. So, what are some of the benefits of using packaging vendors in China?

Cost

Although aspects of the packaging manufacturing process are highly automated, manual labor is indispensable, from structural engineering through printing, to post press assembly. As a rule, the more process or hand assembly required, the greater cost savings are to be realized through China production. To learn more about China cost mechanics, read ‘China Recession Print Strategies‘.

packaging

Modern Machinery

As a result of ongoing demand, a staggering amount of foreign direct investment and government policies, which both subsidize investment in cutting edge technology and ensure ready access to debt financing, Chinese packaging factories boast some of the most advanced packaging equipment in the World. This means increased production efficiency, faster turn times, and lower cost.

Proximity to Merchandise

It’s easy to realize efficiencies if you package and produce your merchandise in China. But have you considered your product photography and packaging artwork? Integrating your packaging strategy in this way saves buyers time and costs on logistics, dramatically reduces labor cost, and permits enhanced control and quality through a holistic approach to color management and communication.

Naturally you should research and choose wisely what work is appropriate to do in China and by whom. While silhouette product photography and packaging design adaptations based on an existing style is relatively easy, a Chinese packaging service vendor’s ability to satisfy overseas market requirements for art-directed photography or original brand design can vary greatly.

Extreme Growth = Savings

The Chinese packaging industry has experienced an annual growth rate topping 18% for 30 years, and is projected to grow more than US$176 billion by 2010. This growth means more opportunities to save in a lean economy. The question is which elements of print production are a good fit for China? Should you only take advantage of packaging and production, or research other efficiencies (such as photography and artwork)? Clearly, China is establishing itself as a valuable resource in print production.