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	<title>Ivie Blog</title>
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	<description>Ivie Company Blog</description>
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		<title>Whatever You Do, Don’t Make a Typo: How Perfection Signals Professionalism</title>
		<link>http://www.ivieinc.com/ivieblog/whatever-you-do-don%e2%80%99t-make-a-typo-how-perfection-signals-professionalism/</link>
		<comments>http://www.ivieinc.com/ivieblog/whatever-you-do-don%e2%80%99t-make-a-typo-how-perfection-signals-professionalism/#comments</comments>
		<pubDate>Fri, 18 May 2012 14:00:43 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Bible]]></category>
		<category><![CDATA[errors]]></category>
		<category><![CDATA[losses]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[proofing]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2856</guid>
		<description><![CDATA[The year was 1631. Two royal printers, Robert Barker and Martin Lucas, made one crucial mistake when reprinting the King James Bible: they forgot the word “not.” The outcome? The seventh commandment in Exodus read “Thou shalt commit adultery,” not only granting permission to cheat on a spouse but making it seem as if it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Dos and Don’ts of Community Involvement: When Your Company Should (and Shouldn’t) Get Involved</title>
		<link>http://www.ivieinc.com/ivieblog/the-dos-and-don%e2%80%99ts-of-community-involvement-when-your-company-should-and-shouldn%e2%80%99t-get-involved/</link>
		<comments>http://www.ivieinc.com/ivieblog/the-dos-and-don%e2%80%99ts-of-community-involvement-when-your-company-should-and-shouldn%e2%80%99t-get-involved/#comments</comments>
		<pubDate>Thu, 10 May 2012 16:00:14 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[event management]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[special events]]></category>
		<category><![CDATA[sponsorships]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2834</guid>
		<description><![CDATA[As an organization, community involvement can be a great thing. Not only can it let your company acquaint itself with the communities you serve, it can also bring more brand awareness to your customers, all while making a positive difference in the world. Depending on the size of your company, you may get a lot [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How an Albino Squirrel Introduced me to Social Media</title>
		<link>http://www.ivieinc.com/ivieblog/how-an-albino-squirrel-introduced-me-to-social-media/</link>
		<comments>http://www.ivieinc.com/ivieblog/how-an-albino-squirrel-introduced-me-to-social-media/#comments</comments>
		<pubDate>Wed, 02 May 2012 14:00:29 +0000</pubDate>
		<dc:creator>Sean Deitrick</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[blog sites]]></category>
		<category><![CDATA[cafeteria food]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Kerr Hall]]></category>
		<category><![CDATA[memories]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[UNT]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2775</guid>
		<description><![CDATA[My group of friends in college met together pretty much every day for lunch. We were a pretty big group, and we never knew who would show up, but we all knew when and where we’d be meeting. At first, this day didn’t seem any different than the hundreds of other get-togethers we had, but [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From Riches to Rags and Back Again</title>
		<link>http://www.ivieinc.com/ivieblog/from-riches-to-rags-and-back-again/</link>
		<comments>http://www.ivieinc.com/ivieblog/from-riches-to-rags-and-back-again/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:20:46 +0000</pubDate>
		<dc:creator>Sean Deitrick</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ivie Insights]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[invigoration]]></category>
		<category><![CDATA[lawsuits]]></category>
		<category><![CDATA[rebirth]]></category>
		<category><![CDATA[recovery]]></category>
		<category><![CDATA[redemption]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2693</guid>
		<description><![CDATA[America loves an underdog. Stories of the common man pulling off unbelievable feats against seemingly insurmountable odds fill Hollywood scripts and serve as a sort of epitome of the American dream. The NCAA basketball tournament reminds us of this underdog mentality every year as crowds and fans go crazy when a small school like Lehigh [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Brand Reinvention Can Make You Stand Out in the 21st Century</title>
		<link>http://www.ivieinc.com/ivieblog/how-brand-reinvention-can-make-you-stand-out-in-the-21st-century/</link>
		<comments>http://www.ivieinc.com/ivieblog/how-brand-reinvention-can-make-you-stand-out-in-the-21st-century/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:20:36 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ivie Insights]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[connecting]]></category>
		<category><![CDATA[invigoration]]></category>
		<category><![CDATA[nostalgia]]></category>
		<category><![CDATA[specialization]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2711</guid>
		<description><![CDATA[For a company to grow and succeed, the reinvention of a company’s brand is necessary to keep them on the forefront of consumers’ minds. From switching out a tagline or logo to creating a completely different brand identity through strategic advertising campaigns, reinventing a brand can make or break a company. In recent years, companies [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Curious Case of Invisible Children’s KONY 2012</title>
		<link>http://www.ivieinc.com/ivieblog/the-curious-case-of-invisible-children%e2%80%99s-kony-2012/</link>
		<comments>http://www.ivieinc.com/ivieblog/the-curious-case-of-invisible-children%e2%80%99s-kony-2012/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 14:44:18 +0000</pubDate>
		<dc:creator>Sean Deitrick</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ivie Insights]]></category>
		<category><![CDATA[Invisible Children]]></category>
		<category><![CDATA[Joseph Kony]]></category>
		<category><![CDATA[KONY 2012]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[virality]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2744</guid>
		<description><![CDATA[If you surfed the Internet or used social media sites in March, you probably heard about a project called “KONY 2012” which was launched by a nonprofit group called Invisible Children. Invisible Children promotes international advocacy and awareness projects, with a primary focus based in central Africa, where Invisible Children says their mission is “…to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If I build it they will come…</title>
		<link>http://www.ivieinc.com/ivieblog/if-i-build-it-they-will-come%e2%80%a6/</link>
		<comments>http://www.ivieinc.com/ivieblog/if-i-build-it-they-will-come%e2%80%a6/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 17:19:54 +0000</pubDate>
		<dc:creator>Kali Kershaw</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2740</guid>
		<description><![CDATA[This story reminds me of the basic principal of the recent Ivie billboard campaign, so I felt compelled to share it… This was essentially the mantra of a 9-year old little boy named Caine Monroy. He built an elaborate “arcade” out of boxes from his father’s auto parts store in Los Angeles. He spent countless [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/if-i-build-it-they-will-come%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ivie’s New Business Initiative Receives Media Attention</title>
		<link>http://www.ivieinc.com/ivieblog/ivie%e2%80%99s-new-business-initiative-receives-media-attention/</link>
		<comments>http://www.ivieinc.com/ivieblog/ivie%e2%80%99s-new-business-initiative-receives-media-attention/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 14:00:28 +0000</pubDate>
		<dc:creator>Ivie</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2727</guid>
		<description><![CDATA[Ever heard of the phrase “The squeaky wheel gets the grease?” One week after putting up a billboard that calls out to the CEO and executives of Bass Pro Shops as a potential client, Ivie &#38; Associates is getting noticed. With an article on MediaPost.com highlighting the billboard campaign and President Brandon Ivie in the [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/ivie%e2%80%99s-new-business-initiative-receives-media-attention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Captivating Commercials Create a Win-Win for Advertisers and Consumers</title>
		<link>http://www.ivieinc.com/ivieblog/captivating-commercials-create-a-win-win-for-advertisers-and-consumers/</link>
		<comments>http://www.ivieinc.com/ivieblog/captivating-commercials-create-a-win-win-for-advertisers-and-consumers/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 14:00:43 +0000</pubDate>
		<dc:creator>Sean Deitrick</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2706</guid>
		<description><![CDATA[I’m a channel flipper by nature. Whenever I’m sitting in front of the television, I usually want at least two shows to swap back and forth between (usually a sporting event for me and a reality talent show for my wife). I get frustrated whenever the two networks I’m watching get on the same commercial [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/captivating-commercials-create-a-win-win-for-advertisers-and-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Death of the Hamburglar</title>
		<link>http://www.ivieinc.com/ivieblog/the-death-of-the-hamburglar/</link>
		<comments>http://www.ivieinc.com/ivieblog/the-death-of-the-hamburglar/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 14:00:22 +0000</pubDate>
		<dc:creator>Sean Deitrick</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Happy Meals]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[stigma]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2687</guid>
		<description><![CDATA[Ladies and gentlemen, We are gathered here today to mourn the passing of a dear childhood friend. Though his was a life filled with strife and conflict, there was something endearingly innocent about his persona. Behind the mask and those striped jail clothes, there was a man who shared a lot of the same interests [...]]]></description>
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		<slash:comments>0</slash:comments>
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