With the Super Bowl Village (the name for the center of all Super Bowl festivities downtown) coming closer to a reality each day, it’s a great time to be working in the Ivie Midwest office. The stakes are high as the eyes of the world turn toward Indianapolis in early February, and Indy is prepping [...]
Posts Tagged ‘advertising’
It Takes a Whole Village to Raise a Super Bowl
More than Just a Game
Let’s go back to January 15, 1967. Two national networks, NBC and CBS, broadcasted a football game in Los Angeles. Tickets to the game were overpriced at $12, so it wasn’t a sellout. The game wouldn’t even be broadcast in the Los Angeles market. Because of poor timing of television commercials, the first play of [...]
Interactivity Key to Digital Advertising/Marketing Success in 2012
Remember those annoying spam ads circa 2000 with a moving target, a scope, and the promise of winning a prize? They were annoying, but they had the right idea. For the past several years, many in the advertising industry have wondered about the future of advertising due to the uniqueness of the Internet. A conundrum [...]
Payphones go Digital
For those of you born in the late 80s, your first question might be “what is a payphone?” For the rest of you, “thank you” for not making me feel so old in this fast-paced, tech-savvy society. As a physical challenge, I dare you to seek out a payphone in your local community—they have almost [...]
Where’s the Value?
While 2011 hasn’t officially ended, I think the picture has become fairly clear as to where the year will end up. The advertising year began with a bang which sprang a lot of optimism, but things slowed quickly during the latter part of 1st quarter (one big reason was the tsunami, which cut automotive spending). [...]
Creative Illusion or One Pint Too Many?
Pubs and Breweries are the perfect places to visit with old friends, meet new friends and of course, consume an adult beverage or two! When I think of the local bar, they usually are not well lit and have minimal exposure to daylight; in my industry, there’s an obvious observation that jumps out for the [...]
Design Resource Roundup July 6, 2011
It has been a while, but here’s another roundup of some design related article and inspiration from around the web. Inspiration: Beautiful Custom Chalk Lettering Designer and artist Dana Tanamachi creates awesome chalk typography by hand. Rediscovering Humanity in Design A great thought on some of the negative aspects that technology has had on the [...]

