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	<title>Ivie Blog &#187; advertising</title>
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		<title>It Takes a Whole Village to Raise a Super Bowl</title>
		<link>http://www.ivieinc.com/ivieblog/it-takes-a-whole-village-to-raise-a-super-bowl/</link>
		<comments>http://www.ivieinc.com/ivieblog/it-takes-a-whole-village-to-raise-a-super-bowl/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:00:30 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Indianapolis]]></category>
		<category><![CDATA[Ivie Midwest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2615</guid>
		<description><![CDATA[With the Super Bowl Village (the name for the center of all Super Bowl festivities downtown) coming closer to a reality each day, it’s a great time to be working in the Ivie Midwest office. The stakes are high as the eyes of the world turn toward Indianapolis in early February, and Indy is prepping [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>More than Just a Game</title>
		<link>http://www.ivieinc.com/ivieblog/more-than-just-a-game/</link>
		<comments>http://www.ivieinc.com/ivieblog/more-than-just-a-game/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:07:29 +0000</pubDate>
		<dc:creator>Sean Deitrick</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Big Game]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2572</guid>
		<description><![CDATA[Let’s go back to January 15, 1967. Two national networks, NBC and CBS, broadcasted a football game in Los Angeles. Tickets to the game were overpriced at $12, so it wasn’t a sellout. The game wouldn’t even be broadcast in the Los Angeles market. Because of poor timing of television commercials, the first play of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Interactivity Key to Digital Advertising/Marketing Success in 2012</title>
		<link>http://www.ivieinc.com/ivieblog/interactivity-key-to-digital-advertisingmarketing-success-in-2012/</link>
		<comments>http://www.ivieinc.com/ivieblog/interactivity-key-to-digital-advertisingmarketing-success-in-2012/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:06:59 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[digital ad]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2578</guid>
		<description><![CDATA[Remember those annoying spam ads circa 2000 with a moving target, a scope, and the promise of winning a prize? They were annoying, but they had the right idea. For the past several years, many in the advertising industry have wondered about the future of advertising due to the uniqueness of the Internet. A conundrum [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Payphones go Digital</title>
		<link>http://www.ivieinc.com/ivieblog/payphones-go-digital/</link>
		<comments>http://www.ivieinc.com/ivieblog/payphones-go-digital/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 14:00:47 +0000</pubDate>
		<dc:creator>Charlie Meyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital signage]]></category>
		<category><![CDATA[payphone]]></category>
		<category><![CDATA[phone booth]]></category>
		<category><![CDATA[screens]]></category>
		<category><![CDATA[telephone]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2515</guid>
		<description><![CDATA[For those of you born in the late 80s, your first question might be “what is a payphone?” For the rest of you, “thank you” for not making me feel so old in this fast-paced, tech-savvy society. As a physical challenge, I dare you to seek out a payphone in your local community—they have almost [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where&#8217;s the Value?</title>
		<link>http://www.ivieinc.com/ivieblog/wheres-the-value/</link>
		<comments>http://www.ivieinc.com/ivieblog/wheres-the-value/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 14:00:17 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising dollars]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[year in review]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2493</guid>
		<description><![CDATA[While 2011 hasn’t officially ended, I think the picture has become fairly clear as to where the year will end up. The advertising year began with a bang which sprang a lot of optimism, but things slowed quickly during the latter part of 1st quarter (one big reason was the tsunami, which cut automotive spending). [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creative Illusion or One Pint Too Many?</title>
		<link>http://www.ivieinc.com/ivieblog/creative-illusion-or-one-pint-too-many/</link>
		<comments>http://www.ivieinc.com/ivieblog/creative-illusion-or-one-pint-too-many/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 14:00:36 +0000</pubDate>
		<dc:creator>Charlie Meyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[mirror ads]]></category>
		<category><![CDATA[Mirrus]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2169</guid>
		<description><![CDATA[Pubs and Breweries are the perfect places to visit with old friends, meet new friends and of course, consume an adult beverage or two! When I think of the local bar, they usually are not well lit and have minimal exposure to daylight; in my industry, there’s an obvious observation that jumps out for the [...]]]></description>
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		<title>Design Resource Roundup July 6, 2011</title>
		<link>http://www.ivieinc.com/ivieblog/design-resource-roundup-july-6-2011/</link>
		<comments>http://www.ivieinc.com/ivieblog/design-resource-roundup-july-6-2011/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 17:53:10 +0000</pubDate>
		<dc:creator>An Ivie Contributor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[resource]]></category>
		<category><![CDATA[tutorials]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2057</guid>
		<description><![CDATA[It has been a while, but here&#8217;s another roundup of some design related article and inspiration from around the web. Inspiration: Beautiful Custom Chalk Lettering Designer and artist Dana Tanamachi creates awesome chalk typography by hand. Rediscovering Humanity in Design A great thought on some of the negative aspects that technology has had on the [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/design-resource-roundup-july-6-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Resource Roundup June 1, 2011</title>
		<link>http://www.ivieinc.com/ivieblog/design-resource-roundup-june-1-2011/</link>
		<comments>http://www.ivieinc.com/ivieblog/design-resource-roundup-june-1-2011/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 13:19:18 +0000</pubDate>
		<dc:creator>An Ivie Contributor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[tutorials]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1864</guid>
		<description><![CDATA[More helpful links from the last couple of weeks. Enjoy. Tutorial: Short video tutorial on how to mask hair in Photoshop Freebies: Free High Res Grunge Textures Inspiration: Examples of experimental typography. 35 examples of texture in web design. BMW creates the longest banner ad ever at 18,000 pixels. Bud Light creates writable labels that [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/design-resource-roundup-june-1-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Design Resource Roundup May 16, 2011</title>
		<link>http://www.ivieinc.com/ivieblog/design-resource-roundup-may-16-2011/</link>
		<comments>http://www.ivieinc.com/ivieblog/design-resource-roundup-may-16-2011/#comments</comments>
		<pubDate>Mon, 16 May 2011 12:49:42 +0000</pubDate>
		<dc:creator>An Ivie Contributor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[tutorials]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1850</guid>
		<description><![CDATA[More fun and informative stuff from the design-focused web. Enjoy. Inspiration: Typography Mania 79 Examples of great typography. The Creative Gap: Becoming Better Than Most This is a video lecture by a guy named Nick Campbell to a group of college students. It&#8217;s kind of long but the first 30 minutes or so are the [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/design-resource-roundup-may-16-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>If Social Isn&#8217;t Getting Your Business, What Is?</title>
		<link>http://www.ivieinc.com/ivieblog/if-social-isnt-getting-your-business-what-is/</link>
		<comments>http://www.ivieinc.com/ivieblog/if-social-isnt-getting-your-business-what-is/#comments</comments>
		<pubDate>Fri, 13 May 2011 14:00:51 +0000</pubDate>
		<dc:creator>An Ivie Contributor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1639</guid>
		<description><![CDATA[Forrester Research (with gsi commerce) released a new study that examines how effective different promotional channels are at getting customers’ business. You can get the report here (signup required). Among many interesting findings, the report states that “…less than 2% of orders were a result of shoppers coming for a social network.” Essentially, less than [...]]]></description>
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