I don’t think anyone would argue that the newspaper industry is caught in a downward spiral they will be hard-pressed to recover from. According to Nielsen, U.S. ad spending dropped 12% in the 1st quarter of 2009 with the largest drop being Local Sunday Supplements at 37.7%. We have our own theory on how this decline will play out in the coming years, but retailers are scrambling to figure out how they supplement or replace those Sunday inserts. One such retailer is Office Depot. Read the rest of this entry »