Mail isn’t exactly my expertise. Over the past few months I’ve been print buying under the direct mail category and have learned a great amount of knowledge about the mailing process. Believe me, there’s more to it than tear off stamp, lick back of stamp and firmly place stamp on envelope. The US Postal Service [...]

Smartphone users are seeing QR (or Quick Response) Codes popping up everywhere, linking users to websites, newsletter subscriptions, how-to videos, and the like. The applications for QR Code links are truly endless, especially as personalized QR Codes become more widely used. Where these codes were originally static and landed all users on the same website, [...]

Have you ever stopped and wondered; “How did this piece of mail make it to my mailbox?”

As I’ve engrossed myself further in the social media and web marketing world I am consistently surprised at how difficult it is to find great examples of how companies are combining social and traditional media.  It has become a personal challenge for me to find these examples and then track down someone who is willing [...]