It’s that time of year again – Black Friday sales, online sales, turkey and hopefully a couple of good football games. Are you sure you are getting the best price on that latest gadget or that canned cranberry sauce? Today our smartphones have more power than not just the Apollo 11 spacecraft, but the entire [...]

All across the internet there are user-friendly sites that allow individuals and businesses to set up their own marketplaces. On some of them, you can find just about anything; Amazon and eBay are great examples of this. Some sites are more niche: Etsy is a handmade crafter’s haven with advanced search features and an online [...]

Forrester Research (with gsi commerce) released a new study that examines how effective different promotional channels are at getting customers’ business. You can get the report here (signup required). Among many interesting findings, the report states that “…less than 2% of orders were a result of shoppers coming for a social network.” Essentially, less than [...]

I’ll share a few thoughts on the ongoing struggle to create and control coupon/offer use that I like to call, the Coupon Wars.

Close planning and scrutiny to detail is arguably more important online, because doing business on the web has the potential to scale much more quickly and dramatically than the typical offline operation.

How can companies appropriately respond to negative customer reviews?

One way businesses can ensure they hear from their customers is to facilitate online reviews