After blogging about social media for the past year, I only recently discovered my “blogging purpose.” Going forward, I am shifting the direction of my posts.

This week, I take a (hopefully) objective look at Facebook’s new photo viewer.

Brands are creating very clever incentives for those Facebook followers out there that “Like” the brand’s Facebook page.

I’ve been thinking about how the modern rules and management of relationships is affected when you throw social media into your little black book.

Technology continues to provide so many conveniences and benefits for us to multi-task with purpose and collect information.

How can companies appropriately respond to negative customer reviews?

I’ve started to ask myself the question, “Why am I checking-in here again?”