With the Super Bowl Village (the name for the center of all Super Bowl festivities downtown) coming closer to a reality each day, it’s a great time to be working in the Ivie Midwest office. The stakes are high as the eyes of the world turn toward Indianapolis in early February, and Indy is prepping [...]

Remember those annoying spam ads circa 2000 with a moving target, a scope, and the promise of winning a prize? They were annoying, but they had the right idea. For the past several years, many in the advertising industry have wondered about the future of advertising due to the uniqueness of the Internet. A conundrum [...]

If you are going to use the word “Shazam!” it had better be said with some conviction and energy. For those of you that have fallen in love with your mobile devices and love to test the limits of your latest app, this is for you. I bring up the word Shazam because it was [...]

Andy Cantu spent 3 months working with an Ivie Asia client in Suzhou, China. This a piece of his American perspective of doing business in the East. You can see more of his experience including several photos and videos by visiting www.expatcantu.posterous.com. 16 hours flying in the sky. My eyes were slowly closing as we began [...]

You want to go mobile but are unsure of the next step? Developing a mobile site or app to reach out to your customers can be fairly daunting task. There must be a clear vision of what you want to accomplish when deciding what to bring to the market. It must be an easy-to-understand application [...]

Forrester Research (with gsi commerce) released a new study that examines how effective different promotional channels are at getting customers’ business. You can get the report here (signup required). Among many interesting findings, the report states that “…less than 2% of orders were a result of shoppers coming for a social network.” Essentially, less than [...]

Globalshop is touted as the “Retail Solutions Event” and is known as a great resource for retail designers, store planners, visual merchandisers and in-store/retail marketers. Ivie represents our client partners and interacts with these professionals and other suppliers related to our retailers on a regular basis. Although many of these displays require a power source, [...]