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	<title>Ivie Blog &#187; marketing</title>
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		<title>It Takes a Whole Village to Raise a Super Bowl</title>
		<link>http://www.ivieinc.com/ivieblog/it-takes-a-whole-village-to-raise-a-super-bowl/</link>
		<comments>http://www.ivieinc.com/ivieblog/it-takes-a-whole-village-to-raise-a-super-bowl/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:00:30 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Indianapolis]]></category>
		<category><![CDATA[Ivie Midwest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2615</guid>
		<description><![CDATA[With the Super Bowl Village (the name for the center of all Super Bowl festivities downtown) coming closer to a reality each day, it’s a great time to be working in the Ivie Midwest office. The stakes are high as the eyes of the world turn toward Indianapolis in early February, and Indy is prepping [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Interactivity Key to Digital Advertising/Marketing Success in 2012</title>
		<link>http://www.ivieinc.com/ivieblog/interactivity-key-to-digital-advertisingmarketing-success-in-2012/</link>
		<comments>http://www.ivieinc.com/ivieblog/interactivity-key-to-digital-advertisingmarketing-success-in-2012/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:06:59 +0000</pubDate>
		<dc:creator>Kim Cook</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[digital ad]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2578</guid>
		<description><![CDATA[Remember those annoying spam ads circa 2000 with a moving target, a scope, and the promise of winning a prize? They were annoying, but they had the right idea. For the past several years, many in the advertising industry have wondered about the future of advertising due to the uniqueness of the Internet. A conundrum [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Rarely better than human interaction, but way cooler!</title>
		<link>http://www.ivieinc.com/ivieblog/rarely-better-than-human-interaction-but-way-cooler/</link>
		<comments>http://www.ivieinc.com/ivieblog/rarely-better-than-human-interaction-but-way-cooler/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:00:25 +0000</pubDate>
		<dc:creator>Charlie Meyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[ComQi]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[shazam]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2401</guid>
		<description><![CDATA[If you are going to use the word “Shazam!” it had better be said with some conviction and energy. For those of you that have fallen in love with your mobile devices and love to test the limits of your latest app, this is for you. I bring up the word Shazam because it was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Across the Pond &#8211; The Business World in China</title>
		<link>http://www.ivieinc.com/ivieblog/across-the-pond-the-business-world-in-china/</link>
		<comments>http://www.ivieinc.com/ivieblog/across-the-pond-the-business-world-in-china/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 14:00:54 +0000</pubDate>
		<dc:creator>An Ivie Contributor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ivie Asia]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[food safety]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2268</guid>
		<description><![CDATA[Andy Cantu spent 3 months working with an Ivie Asia client in Suzhou, China. This a piece of his American perspective of doing business in the East. You can see more of his experience including several photos and videos by visiting www.expatcantu.posterous.com. 16 hours flying in the sky. My eyes were slowly closing as we began [...]]]></description>
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		<title>Is it Time to Create a Mobile App?</title>
		<link>http://www.ivieinc.com/ivieblog/is-it-time-to-create-a-mobile-app/</link>
		<comments>http://www.ivieinc.com/ivieblog/is-it-time-to-create-a-mobile-app/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 14:00:49 +0000</pubDate>
		<dc:creator>J Ackley</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile app]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=2130</guid>
		<description><![CDATA[You want to go mobile but are unsure of the next step? Developing a mobile site or app to reach out to your customers can be fairly daunting task. There must be a clear vision of what you want to accomplish when deciding what to bring to the market. It must be an easy-to-understand application [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>If Social Isn&#8217;t Getting Your Business, What Is?</title>
		<link>http://www.ivieinc.com/ivieblog/if-social-isnt-getting-your-business-what-is/</link>
		<comments>http://www.ivieinc.com/ivieblog/if-social-isnt-getting-your-business-what-is/#comments</comments>
		<pubDate>Fri, 13 May 2011 14:00:51 +0000</pubDate>
		<dc:creator>An Ivie Contributor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1639</guid>
		<description><![CDATA[Forrester Research (with gsi commerce) released a new study that examines how effective different promotional channels are at getting customers’ business. You can get the report here (signup required). Among many interesting findings, the report states that “…less than 2% of orders were a result of shoppers coming for a social network.” Essentially, less than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Globalshop 2011 &#8211; A Technological Geek-Out</title>
		<link>http://www.ivieinc.com/ivieblog/globalshop-2011/</link>
		<comments>http://www.ivieinc.com/ivieblog/globalshop-2011/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:00:51 +0000</pubDate>
		<dc:creator>Charlie Meyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[conventions]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1566</guid>
		<description><![CDATA[Globalshop is touted as the “Retail Solutions Event” and is known as a great resource for retail designers, store planners, visual merchandisers and in-store/retail marketers. Ivie represents our client partners and interacts with these professionals and other suppliers related to our retailers on a regular basis. Although many of these displays require a power source, [...]]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/globalshop-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2015: A Media Odyssey</title>
		<link>http://www.ivieinc.com/ivieblog/2015-a-media-odyssey/</link>
		<comments>http://www.ivieinc.com/ivieblog/2015-a-media-odyssey/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 14:00:19 +0000</pubDate>
		<dc:creator>Wes Shaw</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1426</guid>
		<description><![CDATA[eMarketer recently published their media spending projections through 2015. The numbers are not too surprising.]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/2015-a-media-odyssey/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I’ll take Combo Meal #2, please</title>
		<link>http://www.ivieinc.com/ivieblog/i%e2%80%99ll-take-combo-meal-2-please/</link>
		<comments>http://www.ivieinc.com/ivieblog/i%e2%80%99ll-take-combo-meal-2-please/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 14:00:52 +0000</pubDate>
		<dc:creator>Charlie Meyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[signage]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1414</guid>
		<description><![CDATA[Within the Grocer’s arena, suggestive selling has taken on a completely different persona known as the “Family Meal Solution.” ]]></description>
		<wfw:commentRss>http://www.ivieinc.com/ivieblog/i%e2%80%99ll-take-combo-meal-2-please/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>A Fistful of E-mail</title>
		<link>http://www.ivieinc.com/ivieblog/a-fistful-of-e-mail/</link>
		<comments>http://www.ivieinc.com/ivieblog/a-fistful-of-e-mail/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 15:00:09 +0000</pubDate>
		<dc:creator>An Ivie Contributor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.ivieinc.com/ivieblog/?p=1328</guid>
		<description><![CDATA[I decided to track my marketing e-mail for a few weeks, and the results were surprising.]]></description>
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