eMarketer recently published their media spending projections through 2015. The numbers are not too surprising.

Within the Grocer’s arena, suggestive selling has taken on a completely different persona known as the “Family Meal Solution.”

I decided to track my marketing e-mail for a few weeks, and the results were surprising.

Sustainability is more than the buzzword of the moment and it is proving dividends for producers looking to make the long-term commitment.

I’m not sure if you’ve heard, but this year, Super Bowl XLV was held in Cowboys Stadium in Arlington, Texas—not too far from Ivie’s home office, which is also nestled in the Dallas-Fort Worth Metroplex

Brands are creating very clever incentives for those Facebook followers out there that “Like” the brand’s Facebook page.

Technology continues to provide so many conveniences and benefits for us to multi-task with purpose and collect information.