While 2011 hasn’t officially ended, I think the picture has become fairly clear as to where the year will end up. The advertising year began with a bang which sprang a lot of optimism, but things slowed quickly during the latter part of 1st quarter (one big reason was the tsunami, which cut automotive spending). [...]

This isn’t news to anyone, but newspaper circulation is continuing its downward trend. There is no end in sight, and chances are greater than zero there will not be an end until newspapers are as extinct as dinosaurs. Their demise has not been as swift as everyone predicted though. The graph below shows it has [...]

I recently made a trip to Florida to visit a market where my client will soon be grand opening a retail location. The trip consisted of a 2½ hour flight each way, a 2½ hour drive each way and nonstop meetings for two days. In saying that, I am really showing that it was not [...]

In the past I used to be a sales associate who sold electronics. Electronics in particular is a market that doesn’t come too easily to Mr. and Mrs. Everyperson. (How weird would it be to have that name?) I remember having difficult conversations trying to give technical support on the simplest of items, but a [...]

Now that that the Smartphone market is starting to become saturated, the rage for 2011 seems to be Smart TVs.

For the past several months, performance musicians have started pressing harder to be paid for their work when it is broadcast on radio stations.

The Traffic Audit Bureau (TAB) has finally released its new audience measurement tool, Eyes on Impressions or EOIs.