Remember those annoying spam ads circa 2000 with a moving target, a scope, and the promise of winning a prize? They were annoying, but they had the right idea. For the past several years, many in the advertising industry have wondered about the future of advertising due to the uniqueness of the Internet. A conundrum [...]

Forrester Research (with gsi commerce) released a new study that examines how effective different promotional channels are at getting customers’ business. You can get the report here (signup required). Among many interesting findings, the report states that “…less than 2% of orders were a result of shoppers coming for a social network.” Essentially, less than [...]

I don’t think anyone would argue that the newspaper industry is caught in a downward spiral they will be hard-pressed to recover from. According to Nielsen, U.S. ad spending dropped 12% in the 1st quarter of 2009 with the largest drop being Local Sunday Supplements at 37.7%. We have our own theory on how this [...]

Links We’d Like to Share (Week of Aug 3)