Invention of the shopping bag as we know it was first accredited to a Minnesota grocer named Walter Deubner, who in 1912 patented the paper shopping bag to help customers carry (and therefore purchase) more items. A century later, plastic, paper, non-woven, woven, and canvas bags are as integral to retail as shoppers themselves. In [...]

Welcome to the strategy intensive and error-prone packaging world! Even an expert in the packaging industry experiences new problems every day. In this series of articles, we will provide some tips on producing effective packaging from three very different perspectives, design, materials, and artwork. Now, a look at artwork production: