With the death of Steve Jobs in October, the world lost one of the greatest visionaries of the 20th and 21st centuries. Under Jobs’ direction, Apple became a juggernaut in the digital age, truly changing how we operate and communicate on a daily basis. One of Jobs’ most unique creations, the iPod, has completely changed how we [...]
Posts Tagged ‘technology’
Innovation: Steve Jobs’ Apple products mirror how we think, creating long-lasting power
Technology Trends in 2012
Predicting what will happen next week is tough enough, but what about the next year? Technology, depending on how you look at it, can be all pie-in-the-sky or doom and gloom, if your market is the one being forced out by the pie-in-the-sky technology. Looking into the crystal ball has never been cloudier. We chew [...]
Where’s the Value?
While 2011 hasn’t officially ended, I think the picture has become fairly clear as to where the year will end up. The advertising year began with a bang which sprang a lot of optimism, but things slowed quickly during the latter part of 1st quarter (one big reason was the tsunami, which cut automotive spending). [...]
The Limits of Social Media
With the overwhelming emphasis on social media and “engaging the consumer” through Facebook, Twitter, and any other digital platform out there, there is a lot of pressure on a business to make sure that your customer is aware of your digital presence. Yet, emphasis on quality and customer service is unnecessarily getting thrown by the [...]
Creative Illusion or One Pint Too Many?
Pubs and Breweries are the perfect places to visit with old friends, meet new friends and of course, consume an adult beverage or two! When I think of the local bar, they usually are not well lit and have minimal exposure to daylight; in my industry, there’s an obvious observation that jumps out for the [...]
Is it Time to Create a Mobile App?
You want to go mobile but are unsure of the next step? Developing a mobile site or app to reach out to your customers can be fairly daunting task. There must be a clear vision of what you want to accomplish when deciding what to bring to the market. It must be an easy-to-understand application [...]
Smart Phones Make Wonderful Shopping Carts
If you can “dream it, you can do it” is becoming more of a reality in the world of technology. Our gadgets are making us more efficient and those companies that are embracing this movement are reaping the benefits. Time continues to be our most valuable resource and convenience is becoming the deciding factor for [...]

