Creating an SME program is an ongoing process for us and will be different for any company that chooses to head down this path.

The Social Cerebellum Who uses Social Media and why? There are people out there that simply don’t understand social media. Why does any of it mean anything? What benefit are we all receiving by participating? As much as these and other questions arise there still seems to be more and more people jumping on board. [...]

We recently held a Twitter 101 session for our employees. Some interesting questions came up during the session so I thought I would share those questions and our responses here on our blog.

Online retailers should try to give their brand champions and loyal customers all the tools necessary to help spread the good word about their products and services.

Call me old fashioned, but I’ll stick to “honesty is the best policy” when it comes to Twitter (and life, in general).

Try moving your business with a new ideology – “Social-Media-ism.”

Twitter is definitely a work in progress on my social media journey.