Typography is an art combining perspective, technique and ingenuity. A great design comes with great typography. Whether you are creating for web or print, designing brochures or user interfaces, developing a brand identity or creating a logo, one of the key elements of a successful project is the typeface you are using.

But before we get into typography trends, let’s answer a common question: “What is the difference between typeface and font?” In typography, a font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is referred to as the typeface. For example, Times Roman is a typeface that defines the shape of each character. Within Times New Roman, there are many fonts to choose from, such as size, italic, bold, and so on.

Now that we have established the difference between typeface and font, let’s get to the top three typography trends we are currently seeing in design.

  1. Simple and modern

Since the rise of flat design in 2013, many designers have geared toward a more minimalistic approach in their creative work, both in print and online, to promote function over form and place a clear emphasis on simplicity, minimalism and intelligibility. With that continued emphasis on flat design comes the trend of choosing fonts that are easy to read, using clean lines and even strokes. Typefaces like Wanderlust, Futura and Arial, while still being visually interesting, have a sharp, crisp, straightforward effect that consumers can easily interpret.

  1. Responsive typography

Another trend driven by increased consumer demand for readability and accessibility is responsive typography. Not only are consumers spending more time online, but they are doing so across numerous platforms, often simultaneously. Anyone looking to brand, market or share anything on the Internet is now tasked with ensuring that their readers can do so on their desktop, laptop, smartphone, tablet or any other tool they may be use to access information. As a key consideration for implementing responsive typography, many businesses are moving toward making all electronic and information technology compliant with the Americans with Disabilities Act (ADA) Standards. ADA compliance ensures that information is accessible to people with disabilities, and the standards include parameters for choosing specific typefaces, fonts and treatments.

  1. Mix it up

Finally, one trend that has become increasingly popular amongst designers is combining three or more completely different typefaces to create a balanced piece. For example, a designer may combine a script typeface like Debby with a traditional typeface such as Impact and a modern typeface like Gotham into one graphic. Mixing typefaces creates a unique feel that is matched with textures, patterns and simple artwork.

Design is an ever-changing art. Creatives and designers must keep up to date and understand the latest trends in graphic design to stay fresh, relevant and unique. After all, the goal of an advertisement is to convey a particular statement to consumers that will aid in telling a brand’s story; the creative look and feel is an essential part of how well an ad achieves that goal.